Electronic Commerce: Strategies and Models for Business-to-Business Trading. Paul  Timmers. ISBN: 0471498408

Electronic Commerce: Strategies and Models for Business-to-Business Trading

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electroniccommerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Автор Paul Timmers
Язык английский
ISBN 0471498408
1986
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с 22 июня 2018
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