Товар на фотосессии

Consumer Behavior

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
Автор William L. Wilkie
Язык английский
Год выпуска 2017 г.
ISBN 0471545171
Переплёт твердый
Количество страниц 512 стр.
2216
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с 7 февраля 2018
Год выпуска: 2017 г.
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