Marketing Channels. Barry  Berman. ISBN: 0471577480

Marketing Channels

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
Автор Barry Berman
Язык английский
ISBN 0471577480
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