Internet Marketing: Readings and Online Resources. Paul S. Richardson. ISBN: 0072427930

Internet Marketing: Readings and Online Resources

Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of “interactive marketing”. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Автор Paul S. Richardson
Язык английский
ISBN 0072427930
Модель 5903
Размер 500x400x150 мм
Тип упаковки пакет
Магазин »
Нет в наличии
с 7 февраля 2018
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