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Small Business Management (WILEY SERIES IN MANAGEMENT)

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

Авторы Hal B. Pickle , Royce L. Abrahamson
Язык английский
Год 2014
ISBN 0471500712
Переплёт мягкий
Количество страниц 48 стр.
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с 20 марта 2018
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