Cases in Strategic Management with PowerWeb

Cases in Strategic Management with PowerWeb and Concept/Case TUTOR Cards

Strickland and Thompson Cases in Strategic Management is the softcover collection of cases component of this market leading strategic management package. The cases have always been a strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of Economy companies such as America Online,,, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

Авторы A. J. Strickland III, Arthur A. Jr. Thompson, John E Gamble
Язык английский
Год 2014
ISBN 0072518774
Переплёт твердый
Количество страниц 608 стр.
Магазин »
Нет в наличии
с 16 июня 2018
История цены: