Strategic Management : Of Resources and Relationships

Strategic Management : Of Resources and Relationships (Concepts and Cases)

From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories andmodels, helps students gain a complete, balanced understanding of the field.

Автор Jeffrey S. Harrison
Язык английский
Год 2014
ISBN 0471222925
Переплёт твердый
Количество страниц 528 стр.
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с 22 июня 2018
Год выпуска: 2014
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