Competitive Advantage in SMEs : Organising for Innovation and Change. Oswald  Jones, Fiona  Tilley. ISBN: 0470843349

Competitive Advantage in SMEs : Organising for Innovation and Change

SMEs (small and medium sized enterprises) comprise 990f all businesses in the UK, account for 550f non-governmental jobs and provide 510f the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage. The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become: More innovative by introducing new products and services More effective through better use of information technology More efficient by broadening management skills and knowledge Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.
Авторы Oswald Jones , Fiona Tilley
Язык английский
ISBN 0470843349
2366
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с 22 июня 2018
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