International Business: The Challenge of Global Competition (8th Edition). Donald  Ball, Wendell H. McCulloch, Paul L Frantz, Michael  Geringer, Michael S Minor. ISBN: 007248554X

International Business: The Challenge of Global Competition (8th Edition)

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
Авторы Donald Ball , Wendell H. McCulloch , Paul L Frantz , Michael Geringer , Michael S Minor
Язык английский
ISBN 007248554X
3835
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с 22 июня 2018
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