New Product Development: Managing and Forecasting for Strategic Success. Robert J. Thomas. ISBN: 0471572268, 978-0471572268

New Product Development: Managing and Forecasting for Strategic Success

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Автор Robert J. Thomas
Издательство Wiley
Серия The Portable MBA Series
Язык английский
Год выпуска 1993
ISBN 0471572268, 978-0471572268
Переплёт Мягкая обложка
Количество страниц 368
Код товара 9780471572268
Тип издания Отдельное издание
3756
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