International Business Case Studies for the Multicultural Marketplace. Edited by Robert T. Moran, David O. Braaten, John E. Walsh. ISBN: 0-88415-193-X

International Business Case Studies for the Multicultural Marketplace

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business-globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success. An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences. A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence.
Авторы Edited by Robert T. Moran , David O. Braaten , John E. Walsh
Год выпуска 1994
ISBN 0-88415-193-X
Переплёт Мягкая обложка
Количество страниц 416
Код товара 9780884151937
9940
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