A business and motivational book which shows reader how to: 1.Choose an untapped approach to change results. 2.Develop a success mindset with immediate rewards. 3.Kill mediocrity and double customer retention. 4.Condense long workdays into shorter disciplined sessions. 5.Get employees fired-up about the company's mission. 6.Implement a humor program for creativity and profits. 7.Apply all thirteen principles and measure the results.