Dictionary of Marketing Terms. Jane Imber, Betsy-Ann Toffler. ISBN: 0-7641-1214-7

Dictionary of Marketing Terms

Books in Barron's pocket-sized "Business Dictionaries" series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.
Авторы Jane Imber, Betsy-Ann Toffler
Издательство Barron's
Серия Barron's Business Guides
Язык английский
Год выпуска 2000
ISBN 0-7641-1214-7
Количество страниц 600
Код товара 9780764112140
819
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с 23 июня 2017
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